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This one looks straight out of an Italian summer postcard

Renting a wedding dress is significantly cheaper than purchasing one outright

-Product type: Flowy Maxi Dress, Summer Maxi Sundress, Floral Maxi Dress

Yet, no group differences emerged in a control condition when the participants simply looked at large coloured squares that matched two of the colours that feature in the dress, but without any contextual information also visible (see figure, above)

That being said, we recommend checking in with the bride or groom if it's a black tie wedding guest dress you're looking for, as you might want to avoid choosing a shade in the same colour as the bridesmaid's dresses