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Scroll down for video Internet sensation: This picture of the dress has sparked debate, with viewers disagreeing over the colour True colours: The dress, made by the company Roman Originals, is in fact blue and black striped Even celebrities weighed in on the fashion debate, with Kim Kardashian asking her 29.4million Twitter followers to help settle a disagreement between herself and husband Kanye West

The secret is all in how you wear it

It is What color is #TheDress

Pascal Wallisch, a neuroscientist at NYU, concluded in a study from 2017, the differences in perception of what colour the dress is are due to our assumptions about how the dress was illuminated

Excludes non-clearance bras