.Consultancy.
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How it all started
The numerous roles she has held in the wonderful dynamic crazy world of clothing retail has led Bonny Wagner-Read to starting BWR Consultancy. We feel there is a need for individuals and companies to be treated with fresh and impartial perspective on the strengths and weaknesses of a fashion company. We offer all round knowledge from how best to style yourself or staff; to range and branding development; marketing; to in store buying and merchandising experience and so much more..
BWR Consultancy
services we offer
Professional fashion advice
Using the knowledge of up-to-date marketplace trends while maintaining a timeless knowledge of the fashion and brand principles, BWR Consultancy offers personalised one on one service with an individual or company. From an individual’s re-styling to a company’s rebranding all aspects of fashion advice are offered.
Fashion range development
The objective is to be a sounding board and a set of fresh eyes which are invaluable when it comes to developing a brand and or designing a range. By doing accurate market research as well as international styling sourcing trips we can offer on trend and market related range styling and design, so you can reach your brands full potential.
Trend and brand recommendations
Analysing seasonal trends and implementing them into the client’s recommendations and desires, we are experts in the field of retail in both high-end and mid-tier branding leading to the end results of increasing overall customer satisfaction and company profit.
In store Visual Merchandising
With years of retail and showroom visual merchandising experience BWR Consultancy can assist you with new store and or showroom design. Setting visual merchandising principles, working with in store staff and how best to adhere to these principles.
BWR Consultancy
Meet Bonny Wagner-Read,
Founder of BWR Consultancy
For close on two decades Bonny has been at the forefront of local fashion. She has held a senior position at The Scottish Group – the exclusive licensee of sought after international clothing brands in South and Southern Africa for four years – and, prior to that, was in brand management for 15 years. As Marketing and Creative Executive, Bonny oversaw all marketing and creative input on their brand portfolio. These include a varied and dynamic collection of fashion brands that span womenswear, menswear and accessories with Pringle of Scotland, Ben Sherman, Palladium Boots, Herschel Supply Company, Toe Porn and Over the Moon.
Pringle of Scotland
Over the course of 14 years I was responsible for the creation and compilation of the Pringle seasonal womenswear collections. Working with international brand principals and putting my knowledge of local tastes and global trends into practice, these collections grew exponentially season after season. As Creative and Marketing Executive I oversaw the marketing and all creative visual display and merchandising of the 11 stores.
Ben Sherman
Marketing this iconic true British brand into the South African market with incredible events, such as the #IAMHussain #gentlebrothersmeetup event partnered with the super talented, style icon Hussain van Roos in Soweto, Mamelodi and KwaMashu
Palladium Boots
The introduction and growth of this 70 year old urban exploration shoe brand into the SA market created an environment of fast pace, instant reaction in marketing and the urgent opening of stand-alone stores. Making huge in-roads in brand recognition by partnering with the Boys of Soweto, Jeffery Rikhotso and Siya Fonds to name a few. Interweaving South African heritage into the worldwide culture of Palladium Boots with events such as 70 year exhibition at Constitutional Hill Johannesburg.
Toe Porn
The marketing of this great, bold local sock brand was extremely exhilarating. Amazing campaigns using street culture influencers in every day walks of life.
Over the Moon
Seeing a gap in the market for beautifully styled occasion wear in luxury fabrics at affordable prices was the beginning of this remarkable brand. Playing an integral role from the initial concept to the ongoing range styling and marketing of this incredible brand.
Herschel Supply Company
Herschel is one of Canada’s hottest and fastest-growing luggage brands. In 2017, we launched Herschel into South Africa, marketing direct to the target market at events such as an InstaWalk and Bike ride in Braamfontein SA.